profile counter myspace

What Are Pop Up Shops?

Free Articles from Article Directory
What Are Pop Up Shops?
by

Amanda B


[Date: Tuesday, August 25, 2009] [Viewed: 120] [Comments: 0]
Send To Friends - Report Article

In today s difficult trading environment, it has never been more important to make sure that consumers engage with and relate to your brand. Traditionally, good store design is critical and effective and innovative POP a must but what else makes people select your offering?

Pop up shops are a relatively new phenomenon, they are typically (when compared to a full store concept) low cost to set up and generate high levels of PR and brand engagement. These stores and experiences can appear anywhere from vacant units (and there are plenty of these to be had currently), in an interactive window, shopping centres and malls, in a great big luminous shoe, at an event or at a festival

The whole point is to create a lasting brand experience without the huge cost of creating a concept store; brands can experiment, take risks and reach their target audience in new ways. The most effective pop up shops are there for a short while, gather a mass of publicity, generate a lot of sales, and then disappear

Anyone that sees the value of in-store marketing may argue that the battle for brand growth in a recession is best fought where the money actually changes hands - rather than on a TV set. We always find that if you can persuade someone to pick up that mobile phone / confectionary / running shoe then there is a much better chance of actually selling it (it s already in their hand after all). Better still, create a complete experience around your product (ala Pop up Shop) and the rewards will become apparent.
About Author:
GRR, as a leading retail design and POP agency understand what makes consumers tick: using our vast experience and retail insight we can source locations, gain planning permission, design the pop up shop, generate technical drawings and even build the store for you too we make it all very easy. Find out more Visit - greenroomretail.com/pop_up_shop.php

Votes
0
0 Rating
0.0
Rate this Article
 
Comments on What Are Pop Up Shops?:
Post A Comment on What Are Pop Up Shops?
  • No Comment Posted Yet...

Related How Tos, Articles, Information, Products, Help on Advertising

  1. What Are Some Of The Biggest Franchise Success Stories?
  2. Extra Special Features To Use In Printed Catalogs
  3. Advertising; The Art Of Convincing People
  4. Children For Modeling - How Kids For Modeling Can Make Your Advertising Campaign Successful
  5. Headlights Components
  6. Success Of Internet Ads ‘easily Measured’
  7. A Guide For Efficient Poster Printing
  8. New Age Search Of Companies & People In Norway With Finn Firma
  9. People Can Advertise Free Of Charge In Fundook.com
  10. Keeping An Eye On Your Advertising Effectiveness
  11. Pocket Pc Sms Advertising Software
  12. How To Get Your Custom Notepads Printed Right
  13. Effective Locations For Successful Poster Promotions
  14. Advertising Ebb And Flow
  15. Why Are Envelopes So Important?
  16. Commercial Screen Printer
  17. Preventive Measures Against Poster Printing Failure
  18. The Eames Lounge Chair - Get An Eames Chair For Less Online
  19. Make Money Online With Ad Networks
  20. Basic Tips In Catalog Printing

Recent Articles on Advertising

  1. Things that a Sales Booklet should Always Have
  2. Bending Some Rules in Booklet Printing
  3. Know What You are Talking about in Your Brochure
  4. Creating Posters that Communicates Your Message Well
  5. No Nos in Poster Printing

Other Categories

  1. Arts and Entertainment
  2. Communications
  3. Computers and Internet
  4. Health and Fitness
  5. Home and Family
  6. Recreation and Sports
  7. Travel and Leisure

Related topics in Business and Finance

Copyright© 2010 Articles-Heaven.com