73% Of Cruise Enthusiasts Booking Online In 2010

73% of cruise enthusiasts booking online in 2010

A growing number of cruise enthusiasts are turning to the internet to book their next trip away – Click with Technology

According to a recent poll amongst online cruise enthusiasts 73% per cent of users within the key cruise demographic aged 40 to 75 years, would consider booking their next cruise holiday directly online.

The poll conducted by Click with Technology, aimed to establish whether Silver Surfers use the internet for more than just researching their next holiday. This recent poll quashes the belief that Silver Surfers are reluctant to interact with online booking technology due to unfamiliarity and concerns over security. Contrary to speculation, Silver Surfers are a burgeoning online cruise demographic.

Cruise.co.uk, winners of the ‘Best Cruise Agent in Europe’ award at the World Travel Awards 2009 and 2008 have received over 4.5 million unique visitors this year and an online booking for a record breaking £24,000. With the UK cruise market forecast to be worth £2.2 billion in 2010, there has never been a better time for the cruise market to ensure consumers are being given the best choice online.

Dan Caplin Director of Click with Technology said, “The recent poll is great news for the online travel industry, it underlines the need for online booking applications and as recent figures have shown; the cruise sector is on track for phenomenal growth again next year. Offering your customers with live cabin availability and pricing will enable you to differentiate yourself from your competitors.”

Click with Technology’s Click2Cruise platform from which, Cruise.co.uk has been developed continues to grow from strength to strength. This advanced online booking technology has been integrated into a diverse range of cruise agents, lines and booking sites including; The Cruise Specialists, NCL, Direct Line Holidays and Co op Travel. Since going live in January 2009 the online booking platform has generated over £6 million in revenue for Click with Technology’s cruise customers.

About Click with Technology

Click with Technology is a progressive and cutting-edge provider of design, development and marketing solutions for an increasing portfolio of online travel companies. Specialising in dynamic packaging and eCommerce solutions, CWT offer a range of services to the travel industry which include; professional programming, cutting-edge web design, search engine marketing and creative content writing.

Clients include; Hays Travel, The On Holiday Group, Cruise.co.uk, Holiday Taxis, Orchid Travel, Teletext Holidays, Planet Travel and Ski France.

Article Tags: Click2cruise, click with technology, cruise technology, technology, CWT, online booking system

About Author:
James Sampson is a marketing assistant at Click with Technology for your complete cruise technology solution, or for a cruise online booking engine contact sales@clickwt.com or visit www.clickwt.com

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